D2C · Beauty & Cosmetics
Moraze Cosmetics
9–10x ROAS · ₹1 Cr+ in Sales in a Single Month
The ask: Moraze was already doing okay and wanted to scale hard without burning cash. This wasn’t a brand-building job — it was a scale-it-or-leave-it situation.
What we changed:
- Full funnel setup, from casual browsers to repeat buyers
- Product-specific scaling campaigns, budgeted by what actually performed
- Conversion-first creative testing until ROAS consistently cleared 9x
The result:
- ROAS shot to 9–10x
- ₹1 Cr+ in sales in a single month
- Over the year: ₹14+ Cr in sales, 3.18 Lakh+ total customers, 52.9% returning