Education · Upskilling & Training · Delhi NCR
Classify Skill Education
10x Increase in Form Submissions & WhatsApp Leads
The ask: Classify was doing solid work on the ground — real students, real placements — but its online presence read like a school project. They wanted to look like an institute worth paying attention to, and get leads instead of just likes.
What we did:
- Rebranding and a full website revamp, moving away from the template-y feel
- Platform-specific Instagram and LinkedIn strategy for both students and working professionals
- SEO and content built around job skills, certifications and career courses
- Performance marketing for lead forms, events and workshops, tracked and optimised
- Digital event marketing, from concept through to a full seminar or webinar
The result:
- 10x increase in form submissions and WhatsApp leads
- Improved walk-ins from targeted Delhi-NCR campaigns
- LinkedIn presence started bringing in corporate collaboration requests, not just student traffic