Education & EdTech · Competitive Exam Prep · Georgia, USA
Georgia Test Prep
5x More Qualified Leads · CPL Down 60%
The problem: Great courses and faculty, but online, Georgia Test Prep was just another “Enroll Now” ad lost in the scroll — pulling cold clicks instead of serious students.
What we did:
- Built intent-heavy ad funnels targeting students searching for GRE/SAT coaching and Georgia exam practice
- Hyper-local targeting around top student zones and college areas
- A/B tested creative angles, from parent-focused ROI to student dream scores
- Rebuilt the landing page around the one question that mattered: will this help me score higher — with real testimonials, score improvements and a 20-second mobile-first form
The result: 5x more qualified leads with cost-per-lead down 60%, backed by a full library of test prep books, practice papers and study guides.