Restaurant & Hospitality
Gupshup
3x Rise in Footfall · ₹12 Lakh+ Tracked Revenue in 90 Days
The brief: Gupshup is an experience, but that experience was trapped inside four walls. They wanted digital platforms to become a second dining room — not with generic “Happy Hour” posters, but with visuals and ads that turned cravings into reservations.
What we did:
- A full Instagram revamp built around daily specials, behind-the-scenes content, and customer shout-outs
- Weekly trending reels to drive local awareness
- Meta ads geo-targeted within a 10 km radius, with CTAs like Book a Table and DM for Offers
- Short-form video and photography built to look like the restaurant’s actual ambiance
The result: 5.3x ROAS in the first 30 days of ads, a 3x rise in footfall, and ₹12 Lakh+ in tracked revenue within 90 days — without discounting or relying on influencers.