Taboola & Bing Ads
PERFORMANCE & PAID MEDIA
Find your audience beyond the usual channels.
Native advertising on Taboola and search campaigns on Bing, planned as distinct channels with one commercial goal: reaching relevant people and learning what converts.
More reach is a hypothesis. Test it properly.
An extra channel should earn its place in your marketing mix. We assess audience fit, creative requirements and landing-page readiness, then build a focused test with a clear budget and evaluation criteria.
Taboola & Bing Ads. Connected from the start.
Channel fit and planning
Assess whether native discovery, search intent or a combination is appropriate for your offer and market.
Bing search campaigns
Plan keywords, ad copy, exclusions and conversion actions around the searches that matter to your business.
Taboola campaign creative
Develop headline and image briefs that connect the ad promise to useful landing-page content.
Traffic quality review
Review placement and traffic performance alongside engagement and downstream conversion quality.
Reporting and next steps
Separate channel results and explain the evidence for continuing, changing or stopping a test.
A clear scope. A practical next step.
Assess the opportunity
Review existing acquisition performance and the audience you want to reach.
Launch a focused test
Agree a channel, offer, creative scope and initial budget.
Evaluate business value
Look beyond traffic to qualified enquiries or sales before scaling.
Good questions. Straight answers.
Do we need to use both platforms?
No. We recommend a channel mix based on fit, not a requirement to spend across both.
Will clicks be cheaper than Google or Meta?
Not necessarily. Auction conditions and traffic quality vary. Acquisition value matters more than the cheapest click.
Can you reuse our existing landing page?
We review it first. Native and search audiences may need different context; any new page work is scoped separately.
Let’s see where your next audience could be.
Tell us about your business and what you want to improve. We will talk through the scope and next steps.